Bawdy copy
Power Play
Ask marketers and agencies on what they expect from the client-agency relationship and the answer is; “an equal partnership.” That means from a pure vendor of ideas to be a strategic stakeholder in the brand transformation and communication is what a brand marketer wants the agency to be. And the agency wants to be seen as complete communications provider (not just in perception but also in intent). But one incident, ad moles tell us, takes the definition of partnership to a new level. One day, the creative head of an agency walked up to a junior member and found him engrossed in work. The creative head thought it was some new campaign work, but was in for a surprise. Now, one doesn’s have to be a mind reader to tell what you are thinking — scams (after all ‘tis the season, isn’t it?). However it wasn’t inspired work, but a marketing strategy powerpoint presentation. When confronted, the junior said that the client being hard pressed for time, had asked him to quickly put a presentation together. And that the client intended to present this internally. Now, that’s some lateral thinking from the marketer’s side. We are sure that the agency has realised that the road towards equal treatment is a power struggle...or should that be a powerpoint struggle.
Goa-fist?
Awards season in ad land kicks off with Goafest 2011 . This year, Lynn de Souza, chairperson of Lintas Media Group is heading the annual fest. Even while the initial ground preparations are well underway, ad moles tell us that the relation between AAAI and Ad Club seems to be on shaky grounds yet again. Both groups are however working overtime to address the issues. As usual, we have our ears to the ground and we will keep you updated on the events as they unfold. So keep reading...
Got any funny emails floating around your office? Seen a scam in someone’s portfolio? Send them to us at bawdy.copy@timesgroup.com.
We’ll dish all the dirt you dish to us...
Ask marketers and agencies on what they expect from the client-agency relationship and the answer is; “an equal partnership.” That means from a pure vendor of ideas to be a strategic stakeholder in the brand transformation and communication is what a brand marketer wants the agency to be. And the agency wants to be seen as complete communications provider (not just in perception but also in intent). But one incident, ad moles tell us, takes the definition of partnership to a new level. One day, the creative head of an agency walked up to a junior member and found him engrossed in work. The creative head thought it was some new campaign work, but was in for a surprise. Now, one doesn’s have to be a mind reader to tell what you are thinking — scams (after all ‘tis the season, isn’t it?). However it wasn’t inspired work, but a marketing strategy powerpoint presentation. When confronted, the junior said that the client being hard pressed for time, had asked him to quickly put a presentation together. And that the client intended to present this internally. Now, that’s some lateral thinking from the marketer’s side. We are sure that the agency has realised that the road towards equal treatment is a power struggle...or should that be a powerpoint struggle.
Goa-fist?
Awards season in ad land kicks off with Goafest 2011 . This year, Lynn de Souza, chairperson of Lintas Media Group is heading the annual fest. Even while the initial ground preparations are well underway, ad moles tell us that the relation between AAAI and Ad Club seems to be on shaky grounds yet again. Both groups are however working overtime to address the issues. As usual, we have our ears to the ground and we will keep you updated on the events as they unfold. So keep reading...
Got any funny emails floating around your office? Seen a scam in someone’s portfolio? Send them to us at bawdy.copy@timesgroup.com.
We’ll dish all the dirt you dish to us...
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