BRAND BOSS: Leonid Musatov, CMO, MTS India

Eureka Moment:
When I saw my one-year-old daughter playing with a TV remote-control and Android phone instead of soft toys. New digital generation!

Market mantra:
“Creativity is contagious. Pass it on.” (Albert Einstein)

Spend Quotient:
Approx. Rs 270 cr

MTS India:
2008 onwards

Russian Vodka House UK:
2003 – 2008

Mars UK:
1999 – 2003

Mars Russia:
1995 – 1999

Dun & Bradstreet Russia:
1994 – 1995

Telecom Italia:
1993 – 1994

Education:
Moscow State University – Economics and International Marketing

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